RESULT-DRIVEN MARKETING

We help ambitious wineries drive awareness loyalty sales

LET'S CHAT

Most wineries see marketing as ‘nice-to-haves,’ until competition tightens and sales stall.

They speak of authenticity, tradition, passion, and terroir. Yet, their stories blur together.

Their website says “family.” Their label says “premium.” Their Instagram says “generations.”

And wine consumers walk away, forgetting what made them different.

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According to AlmaBura’s 2024 consumer survey:

Beyond quality based on personal preference, reputation is the #1 factor influencing consumer choice. Yet,

95% of consumers say most wineries feel interchangeable, and they trust and stay loyal to fewer than 10 producers.

And here’s the gap:

9 out of 10 producers struggle to identify what truly separates their winery from the rest.
The lack of differentiation is costing wineries today’s visibility, tomorrow’s market share, and long-term success.
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YOUR CHALLENGE AS A WINE PRODUCER

You pour your effort and energy into crafting great wine.

And, understandably, you lack the time, expertise, and manpower to manage marketing.

But, without a clear strategy, you find it increasingly harder to stand out, attract new customers, nurture existing customers, and build lasting success.

The industry is evolving fast. Opportunities are there, but they won’t wait.

WILL YOU LEAD BE LEFT BEHIND ?

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For the wineries that stand out, the return is real.

1 in 2 frequent wine drinkers, those who consume wine at least once a week, return to their favorite go-to producers multiple times a month. The same group visits wineries several times a year.

Stronger brands attract and cultivate customers who are more loyal, more engaged, and more valuable.

HELPING YOU STAND OUT

Through storytelling, customer insights, and direct customer relationships, we help ambitious wineries drive awareness, loyalty, and sales.
LET'S BE ALLIES

MEET THE TEAM

We speak wine fluently.

With global marketing expertise, local market understanding, and deep wine industry roots, we help wineries grow with the confidence only true insiders can offer.

Ana Hozjan has collaborated closely with wineries and wine professionals, gaining deep insight into local consumer behavior and market dynamics. She began her career in 2015 at Vinart, Croatia’s leading wine marketing and event company, where she specialized in B2B and B2C wine events, PR, and communication. Ana’s standout strength lies in her ability to see the bigger picture—coordinating all marketing and communication efforts to maximize the impact of every initiative.

Since 2008, Charine Tan has worked with wine associations and wineries globally, including Moët Hennessy Diageo and Treasury Wine Estates. She specializes in branding and consumer psychology, helping wineries define their identity, attract the right customers, and grow sales. Through storytelling, content writing, visual identity development, and social media advertising, she crafts compelling brand messages and strengthens digital presence through websites, email marketing, and digital campaigns. She has co-authored three wine books, including Cracking Croatian Wine, and is currently working on her fourth book.

Ready to Start?